‘Greatest Holiday Commercials Countdown 2018’ – Prepare to be touched
Kevin Frazier considers what makes a great holiday commercial.
“There are two things,” he says. “You’re shocked by some of the (foreign) commercials and then there’s a commercial that will hit you and make you feel so sentimental and you can’t shake it. I don’t care how old you are, there’s a commercial that comes on and you’ll look at it and say, ‘Wow, that just like took me there. It took me to that holiday place and almost brought a little tear to my eye.’ And so it’s kind of weird because you’re talking about commercials but it’s the one time of year where you see beautiful commercials that kind of touch your heart.”
Tuesday, Dec. 18, The CW returns with “Greatest Holiday Commercials Countdown 2018,” in which Frazier and his “Entertainment Tonight” colleague Keltie Knight host an annual countdown of the 12 best holiday commercials ever from the U.S. and abroad, one for each of the 12 days of Christmas.
Some are heartfelt, others are hilarious and still others are downright ridiculous. All are chosen by a panel of experts, Frazier says, and at least one commercial makes its debut in each show. And while Frazier can’t say which will be on this year’s list, he does have a few personal favorites, including one airline commercial that made its debut last year.
“(There’s) the one where they put the kids on the airplane and they told them they were flying them to the North Pole,” he says.
“And they closed all the windows … and they faked the flight. They just made a circle and landed and had fixed the airport up so it looked like the North Pole. And to watch the kids get off the plane – it was some Make-a-Wish kids, some terminally ill kids – it was really, really amazing. And those are the kinds that get you.”
The holiday merriment continues immediately after on The CW with “Greatest Holiday Video Countdown,” in which “Christmas Jammies” viral video stars, the Holderness family, guide viewers through a showcase of video greeting cards from around the world.